We do what they refuse to
We're an Amsterdam-founded technology company with a global mission to make healthy and sustainable living a breeze. Even fun. For us this means the following: bring real, purpose-led innovation to a dinosaur industry and create the most compelling grocery system of the 21st century. Turning a system built on destruction, exploitation and greed into one that empowers, heals and gives meaning.
Smart technology to live your life on your terms
A new and improved grocery assortment
Purposefully-built to give shape to a better future.
6 beliefs. 1 community.
Food is amazing
If there is anything the entire world, every culture, any person, young, old, rich or poor can agree on: food is amazing.
Less crap, more life
Our life is so cluttered with waste, useless gadgets, pointless apps, throwaway stuff, crappy food, and fake desires we forget to live.
We deserve better
We deserve to live a life without being forced and manipulated into a whole array of unhealthy behaviors and illnesses.
Our planet is a common
Every living being on this planet equally owns -and carries the responsibility for- its fair share of this planet.
Technology can empower us to elevate our state of being - using it to safeguard our and our planet's health.
Health is everything
What's wealth without health? What's health of a person if the planet is sick? What's a healthy planet if there is not a guarantee to enjoy it?